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Product / Full-Stack · 2025

Knotly — Vendor Marketplace — AI Automation Case Study

A full-stack marketplace connecting couples with vetted wedding vendors — discovery, structured quotes, and bookings handled end-to-end, without the 40-tab spreadsheet chaos.

Client
Knotly (seed-stage, stealth)
Role
Product, Design, Full-stack
Timeline
Aug 12 – Nov 21, 2024 · 14 weeks to MVP
Knotly — Vendor Marketplace

The problem

Planning a wedding meant 40 open tabs and 12 WhatsApp threads. Couples wanted vetted vendors; vendors wanted qualified leads. Neither side trusted the middle, and every existing platform was optimised for ads, not outcomes.

The approach

  1. 01

    Mapped the real path from "just engaged" to "vendor booked" with 20+ couples and 15 vendors.

  2. 02

    Built vendor onboarding that filters for quality without scaring off small studios.

  3. 03

    Designed a quote flow that turns "how much?" into a confirmed booking in under three messages.

  4. 04

    Instrumented every step so the founding team could see exactly where trust breaks.

The solution

A two-sided marketplace with curated vendor profiles, structured quotes, in-thread bookings, and reviews tied to real, verified events — launched in four cities before Series A talks.

Results

340+

Vendors onboarded (60 days)

18%

Booking conversion

4.2

Avg. quotes per couple

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