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Brand & Print · 2025

YMUN 2025 Identity — AI Automation Case Study

A full identity system, editorial poster series, and delegate kits for the Yale Model UN 2025 conference — 1,800 delegates, one visual language, print and digital.

Client
Yale Model United Nations
Role
Brand, Editorial, Print
Timeline
Oct 7 – Nov 18, 2024 · 6 weeks
YMUN 2025 Identity

The problem

Every year's YMUN identity got reinvented from scratch and forgotten by February. The 2025 team wanted something that felt institutional and current — legible on a name badge, striking on an A2 poster, and reusable by every committee.

The approach

  1. 01

    Anchored the system to one editorial typeface and a disciplined two-colour print palette.

  2. 02

    Built a poster grid that scales cleanly from A2 wall prints to 1080×1920 Instagram stories.

  3. 03

    Designed delegate kits — badge, booklet, tote — that survive a weekend of coffee, edits, and travel.

The solution

A tight identity system — one wordmark, one grid, one palette — applied consistently across posters, badges, delegate kits, committee decks, and social. Shipped as a Figma library the next chair can pick up.

Results

24

Print pieces shipped

1,800+

Delegates reached

100%

Reuse across committees

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